NTNL is a smart-link platform with the tracking stack most tools skip: a browser pixel and server-side CAPI, deduplicated, both held behind a humanity check so bots, prefetches and serial bouncers never reach your ad account. Then it launches the campaigns for you — and tells you when delivery starts finding clickers instead of fans.
Start free — 2 links, no card See how it worksMeta keeps the first event it receives for a given event id. So filtering only your server-side stream is theatre — the browser pixel already fired the junk. Both channels have to be gated, or neither is.
Pixel and CAPI arm only after a real browser environment, no automation flags, a sane viewport and real dwell — or a genuine tap. Same event ids, so dedup holds and nothing double-counts.
Hashed edge geo, two external ids, three separate fbc recovery paths, a server-minted fbp when the pixel can't run, and hashed email once captured. Match quality is a permanent CPM discount.
A device fingerprint that keeps landing and never engages gets suppressed — from your analytics and from Meta. Any real engagement, ever, clears it. We never block a fan.
Edge-rendered in under a second. WebGL or video backgrounds. And the deep-link mechanics that actually make Spotify autoplay on the iOS path instead of opening paused.
Conversion campaigns optimizing the click-through, built from your uploads or your existing Reels — all created paused, with a readback of what Meta actually stored versus what the UI claims.
We hold the click side. You import Spotify for Artists. Together that answers the only question that matters: are these real listeners, or people who tap and leave?
Every smart-link tool optimizes a click it cannot see past. A human who taps Play and abandons after four seconds looks identical to a true fan — to us, to Linkfire, to everyone. The difference is that we say so, and then we measure it anyway.
| NTNL | Typical smart-link tool | |
|---|---|---|
| Browser pixel | Yes, humanity-gated | Yes, fires on every hit |
| Server-side CAPI | Yes, deduplicated | Sometimes, or CAPI-only |
| Bot / prefetch filtering | Layered, never blocks a visitor | None, or a challenge wall on paid clicks |
| Campaign creation | Conversion campaigns on the click event | Traffic campaigns, or nothing |
| Post-click truth | S4A join + kill rule | Not measured |
Every plan gets the full tracking stack — the filtering is the product, not an upsell. Higher tiers add the ads engine, the drift detector and room to grow.
Kick the tyres. Two live links, full tracking stack, 1k visits.
Unlimited links, pixel + CAPI with the full bot filter, 100k visits.
Everything in Core plus the Meta ads engine and the S4A drift detector.
Multi-artist rosters, team seats, priority support.
Yes. You connect yours; the spend, the pixel and the data stay in your Business Manager. We never hold your budget and we take no percentage of it.
No, and anyone who does is selling you something. We remove the junk we can prove is junk, feed Meta the cleanest signal we can, and then show you the post-click reality so you can kill what isn't working.
Spotify caps fan-level authorization for apps like ours, so Direct mode — a fast landing and a clean deep link — is the default. Connect features are enabled case by case rather than promised in a pricing table.
Yes on paid plans. Every workspace also gets ntnl.nu/your-handle/… from the moment you sign up, with no DNS work at all.